Sony has brought something new and exciting for the e-reader market. To counter competition, Sony has a refreshed lineup of e-readers along with touhscreen technology. The competition gets intense with Sony's E-ink e-reader for other players in the market.
The three new Sony models use the E-Ink Pearl display which has already been appreciated on on the Amazon Kindle 3 and Amazon Kindle DX Graphite. What Sony has extra is that it has done away with the irritating touchscreen overlay of its earlier Reader Touch Edition; the earlier overlay was the cause of many of that unit's issues, like its fuzzy text, unresponsive navigation, problematic glare and poor contrast.
Those issues are in the past now. The new Sony readers tackle all of these issues.
Sony has used an infrared optical technology touchscreen on all of its new reader models: The Reader Pocket Edition, Reader Touch Edition, and Reader Daily Edition. The touchscreen utilizes infrared sensors to find out where the finger is on the screen; then comparing that information against a matrix which identifies where the finger is and what is it trying to achieve, then performs that action.
Sony has proved with these new models that you can not write it off that easy. How successful these models will be, is incumbent upon another factor in addition to technology and performance, that is price. The higher price of SSony e-readers might deter some customers but for those who value the ease of touchscreen technology, the price will be worth it.